Dakota Cycling Adventures

Dakota Cyclery spent three decades as Medora's bike shop — the number riders called from the trailhead, the shuttle that met them at the other end, the counter where Maah Daah Hey 100 plans got worked out over a map.

More than 20 years ago, Loren and Jennifer Morlock helped introduce countless adventurers to the rugged beauty of the North Dakota Badlands and the unforgettable experience of the Maah Daah Hey Trail. Through Dakota Cyclery, they built more than a bike shop — they helped create a gateway to adventure, connecting people to the trail, the community, and the spirit of cycling in western North Dakota.

Dakota Cyclery shared its permits for trail work with Nick, and only a year later Julie gave Save the MDH 100 a platform to share their story at the annual Bismarck Tribune Sports Show — helping build the momentum behind what became an annual Badlands event, the race we all know as the Maah Daah Hey 100.

For Jairo and Julie Ramos Lagos, that story became personal more than 15 years ago when Jennifer took them out to ride Buffalo Gap. It was Julie's very first mountain biking experience — and the beginning of a connection to the trails, the Badlands, and the people who make this cycling community special.

Today, that legacy continues with Jairo and Julie as owners of Dakota Cycling Adventures, formerly Dakota Cyclery Mountain Bike Adventures. In 2026 the shop changed hands for the first time in a generation.

Jairo brings a lifetime of cycling experience, including his years as a professional cyclist and coach for the Honduran National Team, and a Certified Pro Mechanic's eye for the way a bike should feel. Julie brings more than a decade of experience leading the Bismarck Tribune Sport Show, along with a background in event operations, tourism promotion, and connecting people with the stories and experiences that make North Dakota special.

And the story doesn't stop with the next generation of owners. Their son, Alec, is part of the trail's story, too. Alec was the first child to win the kids race portion of the Maah Daah Hey 100. After six years away, he is back, ready to share his passion for bikes with others. At just 10 years old, he is also taking on a new milestone: racing the Maah Daah Hey 13 for the first time.

What changed is the name and the reach: rentals, shuttles, and guided tours for riders and hikers alike, plus service for whatever you bring through the door. What didn't change is the address on Main Street — or the fact that whoever is behind the counter has actually ridden the trail they're sending you down.